Our Commitment

Healthy Birth Day, Inc., was founded on the belief that stillbirths and poor birth outcomes can be preventable.

Reaching Those Most at Risk of Losing a Baby to Stillbirth

We believe knowledge is power, and when we make the world a safer place for reproductive and maternal health care, everyone wins. We have an intentional focus to reduce the racial disparities affecting Native Hawaiian, Pacific Islander, Black, Hispanic or Latino, and Indigenous expectant parents and their pregnancies.

To Healthy Birth Day, health equity is defined as accessible and responsive healthcare treatment and resources for a person regardless of their race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical history, or socioeconomic status.

Our immediate goal is to address the disproportionately high rate of stillbirth affecting Native Hawaiian, Pacific Islander, and Black families. To improve these outcomes we are committed to growing in our understanding of effective, evidence-based prevention strategies, to breaking down systemic maternal and reproductive health care barriers and biases, and to connecting and collaborating with clinical and community allies to work hand in hand in creating change.

Our ultimate goal is to make meaningful, sustainable, and systemic change that will lead to a world where the impacts of racism, discrimination, socioeconomic status, and access to healthcare are no longer predictors of stillbirth.

Who is most at risk of losing a baby to stillbirth? [Source]

What factors contribute to racial disparities in stillbirth?

Research shows that there are a lot of contributing factors to the racial health disparities in stillbirth. Researchers point to the following as causes for the disparities:

Help Us Improve Birth Outcomes

We can all be part of the solution to address racial disparities that persist in birth outcomes. Whether you are a healthcare professional, a birth worker, or a community member, you can be part of the change by leaving your biases at the door.

Recognition is the first step to addressing this issue. The next step making the decision to do something to correct it. Whether it’s within you, a co-worker, or something you have identified within your organization. Be the VOICE to speak up and address the misinformation, racism, or bias you see that could impact the care a patient receives.

You can also:

Let's Get Loud: Pursuing Black Maternal Health Solutions

On April 13, 2023, Healthy Birth Day, Inc. and Count the Kicks hosted a panel discussion with maternal health experts focused on evidence-based solutions to to improve maternal health and birth outcomes. “Let’s Get Loud: Pursuing Black Maternal Health Solutions” was held in conjunction with Black Maternal Health Week.

The panelists include:

Download Presentation Slides 


Representation Matters

View some the ways we ensure representation and inclusion in our work.

Why We Count
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Help Save Babies with Us

Your support goes directly to funding our outreach and advocacy for stillbirth prevention programs.

Count the Kicks educational materials

Help us push for life-saving stillbirth prevention initiatives in the U.S.

A pregnant woman wears a kick counting bracelet

Provide essential stillbirth prevention tools to 15 expectant parents.

Educational toolkit for providers

Supply a birthing hospital with stillbirth prevention materials.

MercyOne Count the Kicks presentation

Fund a campaign to members of Congress advocating for stillbirth prevention programs and funding.


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