Founded in Loss, Focused on Prevention

Healthy Birth Day, Inc. was founded on the belief that stillbirths and poor birth outcomes can be preventable. When we make the world a safer place to have a baby, everyone wins.

Mission

Our mission is to improve birth outcomes through programming, advocacy, and research. We help save babies using the evidence-based Count the Kicks stillbirth prevention program, which educates expectant parents on the importance of tracking their babies’ movements in the third trimester of pregnancy and to speak up if they notice a change. We are committed to centering those most at risk of enduring a stillbirth.

Vision

Our vision is to replicate the success of the highly effective Count the Kicks campaign in all 50 states. We hope to reduce America’s stillbirth by 32% as we have done in Iowa, which would save more than 6,000 babies from preventable stillbirth every year.

Values

Be Courageous.

Healthy Birth Day, Inc., was founded on the belief that stillbirths and poor birth outcomes can be preventable. By providing stillbirth prevention education and resources, we improve care and empower expectant parents to advocate for themselves and their baby. 

Share the Cause.

Healthy Birth Day, Inc., believes knowledge is power.  When we make the world a safer place for maternal health care, everyone wins. The job is urgent and bigger than any one person or organization.   

Celebrate Progress.

The five grieving moms who founded Healthy Birth Day, Inc., wanted to make this world a safer place to have a baby. We will take time to celebrate successes, both big and small, knowing each one may inspire or motivate another person to connect to our cause, turning their grief into fuel, shame into hope, or energy into action.

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