Clinton Global Initiative Commitment to Action

Healthy Birth Day, Inc. Announces Count the Kicks AI Early Warning System at Clinton Global Initiative Annual Meeting

As a Clinton Global Initiative Commitment Maker, Leading Stillbirth Prevention Organization Unveils ‘Ask Ana’ and New Digital Pregnancy Tools

NEW YORK, NEW YORK – (Sept. 23, 2024) – Today, Healthy Birth Day, Inc. (HBD) announced at the Clinton Global Initiative (CGI) 2024 Annual Meeting innovative new AI technology and research that will help identify patterns and risk factors in pregnancy that may otherwise go unnoticed. Through their Commitment to Action with CGI, machine learning will help to reduce disparities in maternal and fetal health. A change in a baby’s movement patterns in the third trimester is often an early red flag in pregnancy that something might be going wrong. Maternal health researchers will study, through the Count the Kicks app, whether AI can accurately predict and warn providers when something is off.

In addition, the organization is unveiling its new ‘Ask Ana’ feature, an AI-generated assistant where users can receive evidence-based, curated responses to questions about baby’s movement, providing additional autonomy and advocacy for expectant parents. The AI-based assistant will provide real-time support to expectant mothers, offering insights tailored to their unique pregnancy experiences. After strong demand from current app users and doctors nationwide, Count the Kicks is also adding a contraction timer to its free app later this year. 

This project expands upon promising success the organization has already had in saving lives through its Count the Kicks program. In Iowa where the program started, the organization witnessed a 32% overall stillbirth rate reduction in the first 10 years, and a 39% reduction in the Black stillbirth rate in just five years.

CEO Emily Price and Program Director Megan Aucutt are representing the organization at the CGI 2024 Annual Meeting to share the work with global leaders. “I look forward to meeting leaders who have had success in advancing solutions to our greatest global challenges and sharing how Count the Kicks is a solution that is working to improve birth outcomes for moms and babies everywhere,” Price said.

Count the Kicks is an early warning system that educates expectant parents to get to know what movement patterns are normal for their baby in the third trimester and empowers them to speak up to their provider if normal changes. Further modernizing the early detection tools to integrate AI will act as a communication tool to use between patient and provider, which can improve front line defense of critical pregnancy issues. The Count the Kicks app currently averages 11,000 new users every month as users enter the third trimester. An estimated 400,000 pregnant people through August 2027 will be impacted by this commitment.

“By leveraging AI to develop a data-driven risk assessment tool, we are laying the groundwork for more effective interventions to significantly improve birth outcomes. This work represents a crucial step forward in stillbirth prevention and maternal health, all while ensuring that our tools remain remain free, innovative and easy to use,” said Healthy Birth Day, Inc. Program Director Megan Aucutt, who oversees the organization’s research program and app innovations. 

Research surrounding this project will create a roadmap to develop a risk assessment tool the medical community can use to improve outcomes, specifically for those most at risk of stillbirth and other adverse maternal and birth outcomes. In addition, HBD commits to share its lifesaving, evidence-based maternal health program Count the Kicks in communities impacted by health disparities, with a particular focus on Black expectant parents, who face a two times greater risk of experiencing stillbirth. Through CGI, HBD hopes to grow its partnerships across the country as the AI tool is being designed and tested. This includes increasing downloads of its free kick-counting app, training health workers, hosting community events, and distributing printed educational materials that are proven to save lives.

“We believe Healthy Birth Day‘s commitment will truly move the needle in improving birth outcomes and preventing stillbirths for vulnerable communities,” said Greg Milne, CEO of the Clinton Global Initiative. “By utilizing AI to impact maternal health inequities, we’re excited to amplify solutions to our most pressing common challenges.”

Get Involved

HBD seeks implementing partners with lived experiences and topic expertise related to maternal health barriers within Black communities for this Commitment to Action. The organization also seeks funding partners aligned with its mission to improve birth outcomes among Black expectant parents, which could include individual, corporate, and foundation donors as well as health departments, managed care organizations, and hospital systems. To become involved, please contact CEO Emily Price.

Clinton Global Initiative Commitment Maker
Clinton Global Initiative

Commitment Maker

Through our Commitment to Action we will work with researchers to use innovative new AI technology to develop a risk assessment tool the medical community can use to improve birth outcomes.

Learn More

The Maternal and Child Health Stillbirth Prevention Act Becomes Law

President Biden Signs The Maternal and Child Health Stillbirth Prevention Act of 2024

This marks the first time in history that Congress has passed legislation to specifically address the stillbirth crisis

WASHINGTON, D.C. (July 12, 2024)- President Biden has signed the bipartisan Maternal and Child Health Stillbirth Prevention Act of 2024 (H.R. 4581). This law amends Title V of the Social Security Act to add stillbirth and stillbirth prevention, something that has been left off since it was written nearly 100 years ago. The Maternal and Child Health Stillbirth Prevention Act provides both clarity and a vital call to action to state health departments across the nation that they can and should use a portion of the existing $2.6 billion of Title V Block Grant funding to prevent stillbirth.

The Title V Block Grant is the single largest funding mechanism to address maternal and child health issues in the United States, with services reaching more than 93% of pregnant women in 2022. Currently, fewer than 20 state health departments are using a portion of these existing funds to address stillbirth, leaving expectant parents in most U.S. states and territories more vulnerable to stillbirth. This clarification will support stillbirth prevention activities, thereby helping to save the lives of mothers and babies.

Senators Jeff Merkley (D-Oregon) and Bill Cassidy (R-Louisiana) led The Maternal and Child Health Stillbirth Prevention Act in the Senate, where it passed on unanimous consent June 11. The House approved this bill on May 15 in a vote of 408-3, where it was led by Rep. Ashley Hinson (R-Iowa) and Rep. Alma Adams (D-North Carolina). 

“The successful passage of The Maternal and Child Health Stillbirth Prevention Act means the voices of thousands of grieving mothers, fathers, siblings and grandparents made a powerful difference for future families, and Congress and the President acted. This is a significant step in making stillbirth a maternal health tragedy of the past. Change is coming,” said Emily Price, the CEO of Healthy Birth Day, Inc., the nonprofit organization that championed the bill.

Stillbirth, which is defined as the loss of a pregnancy at 20 weeks or greater gestation, is a public health crisis in the U.S. that happens to more than 21,000 families every year. This means one in every 175 pregnancies in the U.S. ends in stillbirth. Racial disparities persist, and Black women are two times more likely to endure a stillbirth than their White counterparts. Recent reports and data suggest that further reduction in the incidence of stillbirth is possible, highlighting that at least 25% of stillbirths are potentially preventable. That reduction would translate into as many as 6,000 babies’ lives that could be saved every year when stillbirth prevention measures are in place. 

“This is a moonshot moment,” says Janet Petersen, co-founder of Healthy Birth Day, Inc. “Every expectant parent in the U.S. deserves their prenatal care to include evidence-based stillbirth prevention strategies like we have in Iowa. This bill will help make that possible.”

The annual number of stillbirths far exceeds the top five leading causes of deaths among children ages 0-14 years combined, including unintentional injuries, congenital anomalies, preterm birth, homicide, SIDS, and heart disease. Data from UNICEF comparing the United States to other countries shows that our nation can and must do more to prevent stillbirth. The 2023 report shows that in the last two decades, the U.S. stillbirth rate declined by a negligible 0.9% per year (2000-2021), putting our progress at 152nd out of 187 countries globally.

The Maternal and Child Health Stillbirth Prevention Act is endorsed by 50 maternal health organizations, including March of Dimes, ACOG, AMCHP, AWHONN, and SMFM. Full text of the Stillbirth Prevention Act is available at Congress.gov. Visit bit.ly/StopStillbirth to learn more about stillbirth prevention legislation in the 118th Congress. 


Healthy Birth Day, Inc. Celebrates Passage of The Maternal and Child Health Stillbirth Prevention Act of 2024 at White House Event

On Monday, July 8, 2024, stillbirth prevention advocates and members of the Healthy Birth Day, Inc. team were invited to participate in a panel discussion on the stillbirth crisis hosted by the Biden-Harris Administration at the White House complex. The event coincided with the passage of The Maternal and Child Health Stillbirth Prevention Act. The panel discussion included Healthy Birth Day, Inc. CEO Emily Price, Count the Kicks Ambassador Tomkea Isaac and her husband Brandon, founders of Jace’s Journey, and Healthy Birth Day, Inc. Board Member Rose L. Horton.


Healthy Birth Day, Inc. Founders Celebrate Progress

The five founders of Healthy Birth Day, Inc. also traveled to Washington, D.C. to attend the White House event in honor of their daughters. From left, Kate Safris, Jan Caruthers, Tiffan Yamen, Iowa Sen. Janet Petersen, and Kerry Biondi-Morlan stand outside the White House on Monday, July 8, 2024.

In the early 2000s these women came together after losing their daughters to stillbirth or infant death. They decided to channel their grief into stillbirth prevention efforts to keep other families from experiencing the tragedy of stillbirth. Their efforts created our nonprofit organization, Healthy Birth Day, Inc., and led to the launch of the Count the Kicks stillbirth prevention program in 2008. 

About Healthy Birth Day, Inc.

Healthy Birth Day, Inc. is the creator of the Count the Kicks stillbirth prevention program, which is credited with lowering the stillbirth rate in Iowa by more than 30% in the first 10 years (2008-2018). The free Count the Kicks app is a powerful stillbirth prevention tool to help expectant parents learn a simple method for fetal movement monitoring (kick counting). Healthy Birth Day, Inc. is a 501(c)(3) nonprofit organization dedicated to the prevention of stillbirth through programming, advocacy, and research. They are the primary stakeholders of The Maternal and Child Health Stillbirth Prevention Act (H.R. 4581) and a proud endorser of the SHINE for Autumn Act (H.R. 5012/S. 2657). Learn more at HealthyBirthDay.org and CountTheKicks.org

Senate Passes Stillbirth Prevention Act on Unanimous Consent

Senate Passes Stillbirth Prevention Act on Unanimous Consent

WASHINGTON, D.C. (June 11, 2024)- Today the bipartisan Maternal and Child Health Stillbirth Prevention Act of 2024 passed in the United States Senate on unanimous consent and is headed to President Biden’s desk for signature. This bill will add stillbirth and stillbirth prevention to Title V — the single largest funding mechanism to address maternal and child health issues in the United States. Stillbirth prevention has been left off Title V since its inception back in 1935. This change provides both clarity and a vital call to action from Congress to state health departments across the nation that they can and should use a portion of the existing $2.6 billion of Title V Block Grant funding to prevent stillbirth.

Senators Jeff Merkley (D-Oregon) and Bill Cassidy (R-Louisiana) led the legislation in the Senate. In the House, H.R. 4581 is led by Rep. Ashley Hinson (R-Iowa) and Rep. Alma Adams (D-North Carolina). It overwhelmingly passed the U.S. House on May 15, 2024, in a bipartisan vote of 408-3. 

Impact of Stillbirth in the U.S.

Stillbirth, which is defined as the loss of a pregnancy at 20 weeks or greater gestation, is a public health crisis in the U.S. that happens to more than 21,000 families every year. This means one in every 175 pregnancies in the U.S. ends in stillbirth, and racial disparities persist, with Black women two times more likely to endure a stillbirth than their White counterparts. Recent reports and data suggest that further reduction in the incidence of stillbirth is possible, highlighting that at least 25% of stillbirths are potentially preventable.

“As many as 6,000 babies’ lives could be saved every year when stillbirth prevention measures are in place. The successful passage of The Maternal and Child Health Stillbirth Prevention Act means the voices of thousands of grieving mothers, fathers, siblings and grandparents made a powerful difference for future families, and Congress acted. This never would have happened without the leadership of Senators Jeff Merkley and Bill Cassidy, and to them we are forever grateful,” said Emily Price, Healthy Birth Day, Inc. CEO. 

The annual number of stillbirths far exceeds the top five leading causes of deaths among children ages 0-14 years combined, including unintentional injuries, congenital anomalies, preterm birth, homicide, SIDS, and heart disease. Data from UNICEF comparing the United States to other countries shows that our nation can and must do more to prevent stillbirth. The 2023 report shows that In the last two decades, the U.S. stillbirth rate declined by a negligible 0.9% per year (2000-2021), putting our progress at 152nd out of 187 countries globally.

What Would the Stillbirth Prevention Act Do?

Currently fewer than 20 state health departments are using a portion of these existing funds to address stillbirth, leaving expectant parents in most U.S. states and territories more vulnerable to stillbirth. This clarification will support stillbirth prevention activities, thereby helping to save the lives of mothers and babies. Congress was not asked for additional funding associated with this legislation. 

“Getting this bill to President Biden’s desk is a huge victory for thousands of parents across the United States who have lost babies to stillbirth. I’m one of those parents,” said Iowa Sen. Janet Petersen, co-founder of Healthy Birth Day, Inc. “It’s a national call for all 50 states to make stillbirth prevention a prenatal health care priority.  It’s a moonshot to help save moms and babies and make stillbirths a maternal health tragedy of the past.” 

Endorsing Organizations

Healthy Birth Day, Inc. is proud to be the primary stakeholder of the Maternal and Child Health Stillbirth Prevention Act. The Stillbirth Prevention Act is endorsed by 1st Breath, Policy Center for Maternal Mental Health (formerly 2020 Mom), 2 Degrees Foundation, Association of Maternal & Child Health Programs (AMCHP), March of Dimes, Measure the Placenta, Mom Congress, PUSH for Empowered Pregnancy, “Reproductive and Placental Research Unit, Department of Obstetrics, Gynecology and Reproductive Sciences, Yale University School of Medicine”, Return to Zero: H.O.P.E., Society for Maternal-Fetal Medicine (SMFM), American College of Obstetricians and Gynecologists (ACOG), Every Mother Counts, Association of Women’s Health, Obstetric, and Neonatal Nurses (AWHONN), Start Healing Together, M.E.N.D. (Mommies Enduring Neonatal Death), Society for Reproductive Investigation (SRI), American College of Nurse-Midwives (ACNM), What to Expect Project, Postpartum Support International, Amniotic Fluid Embolism (AFE) Foundation, National Education Association (NEA), Association of Schools and Programs of Public Health (ASPPH), National Association of Nurse Practitioners in Women’s Health (NPWH), Maternal Mental Health Leadership Alliance, SUDC Foundation, RH Impact, the Dieudonne Foundation, and Bump and Beyond Family Services, LCC.

Full text of the Stillbirth Prevention Act is available at Congress.gov. Visit bit.ly/StopStillbirth to learn more about stillbirth prevention legislation in the 118th Congress. 

About Healthy Birth Day, Inc.

Healthy Birth Day, Inc. is a 501(c)(3) nonprofit organization dedicated to the prevention of stillbirth through programming, advocacy, and research. They are the primary stakeholders of the Maternal and Child Health Stillbirth Prevention Act (H.R. 4581/S. 2231) and a proud endorser of the SHINE for Autumn Act (H.R. 5012/S. 2657). Healthy Birth Day, Inc. is the creator of the Count the Kicks stillbirth prevention program, which is credited with lowering the stillbirth rate in Iowa by more than 30% in the first 10 years (2008-2018). The free Count the Kicks app is a powerful stillbirth prevention tool to help expectant parents be more in tune with their bodies and their babies.

Maternal and Child Health Stillbirth Prevention Act Passes House of Representatives

Maternal and Child Health Stillbirth Prevention Act Passes House of Representatives on Vote of 408-3

Legislation Heads to Senate for Final Approval

WASHINGTON, D.C. (May 15, 2024)- Bipartisan legislation by Rep. Ashley Hinson (R-IA) and Rep. Alma Adams (D-NC) has passed the House of Representatives on a vote of 408-3. The Maternal and Child Health Stillbirth Prevention Act has the ability to immediately unleash existing Title V Block Grant funds to prevent stillbirth, an outcome happening to one in every 175 pregnancies in the U.S. Title V is the single largest funding mechanism to support maternal and child health issues in the United States. This bipartisan legislation would add stillbirth and stillbirth prevention to Title V — something that has been lacking since the introduction of Title V funding back in 1935.

In the 118th Congress, the Maternal and Child Health Stillbirth Prevention Act was introduced into the Senate on July 11, 2023, by Senator Jeff Merkley (D-OR) and Senator Bill Cassidy (R-LA) and passed the Senate without amendment by unanimous consent on Sept. 30, 2023. 

“The deafening silence of a baby born still echoes through hospitals across our country 65 times every single day. Stillbirth is a public health crisis, with more than 21,000 babies born still every year in the United States ― the annual number of deaths far exceeds the top five leading causes of deaths among children ages 0-14 years combined, including unintentional injuries, congenital anomalies, preterm birth, homicide, SIDS, and heart disease,” said Emily Price, Healthy Birth Day, Inc. CEO. “This legislation says we can end preventable stillbirths. Words cannot express our gratitude to Congresswomen Ashley Hinson and Alma Adams for their leadership on helping make stillbirth a maternal health tragedy of the past.”

The Impact of Stillbirth in the U.S.

Recent reports and data suggest that further reduction in the incidence of stillbirth is possible, highlighting that nearly 25% of stillbirths are potentially preventable. The number of stillbirths in the U.S. is higher than the number of babies that die during the first year of life and more than ten times the number of babies that die annually due to sudden infant death syndrome (SIDS). Data comparing the United States to other countries shows that our nation can and must do more to prevent stillbirth. In the last two decades, the stillbirth rate in the United States declined by a negligible 0.4 percent, and, in a report published by the World Health Organization comparing progress in improving stillbirth rates, the United States ranked 183 out of 195 countries.

Stillbirth Prevention Act Provides Clarity for States

The Maternal and Child Health Stillbirth Prevention Act will provide both clarity and a vital call of action from Congress to state health departments across the nation that they can and should use a portion of the existing $2.6 billion of Title V Block Grant funding to prevent stillbirth. Currently fewer than 20 state health departments are using a portion of these existing funds to address stillbirth, leaving expectant parents in most U.S. states and territories more vulnerable to stillbirth. This clarification will support stillbirth prevention activities, thereby helping to save the lives of mothers and babies. Congress was not asked for additional funding associated with this legislation. 

“The passage of the Maternal and Child Health Stillbirth Prevention Act in the U.S. House is a significant milestone, as it signals a turning point where stillbirth is no longer overlooked. Families like mine affected by stillbirth can now find solace in knowing their voices are heard,” said Tomeka Isaac, a North Carolina Count the Kicks Ambassador whose son Jace should be celebrating his sixth birthday on Wednesday [May 15]. 

Endorsing Organizations

The Maternal and Child Health Stillbirth Prevention Act is endorsed by Healthy Birth Day, 1st Breath, Policy Center for Maternal Mental Health (formerly 2020 Mom), 2 Degrees Foundation, Association of Maternal & Child Health Programs (AMCHP), March of Dimes, Measure the Placenta, Mom Congress, PUSH for Empowered Pregnancy, “Reproductive and Placental Research Unit, Department of Obstetrics, Gynecology and Reproductive Sciences, Yale University School of Medicine”, Return to Zero: H.O.P.E., Society for Maternal-Fetal Medicine (SMFM), American College of Obstetricians and Gynecologists (ACOG), Every Mother Counts, Association of Women’s Health, Obstetric, and Neonatal Nurses (AWHONN), Start Healing Together, M.E.N.D. (Mommies Enduring Neonatal Death), Society for Reproductive Investigation (SRI), American College of Nurse-Midwives (ACNM), What to Expect Project, Postpartum Support International, Amniotic Fluid Embolism (AFE) Foundation, National Education Association (NEA), Association of Schools and Programs of Public Health (ASPPH), National Association of Nurse Practitioners in Women’s Health (NPWH), Maternal Mental Health Leadership Alliance, SUDC Foundation, and RH Impact.

The Maternal and Child Health Stillbirth Prevention Act of 2024 will return to the U.S. Senate for final approval so that it can be sent to the President’s desk to be signed into law.

Full text of the Stillbirth Prevention Act is available at Congress.gov. We encourage everyone to visit bit.ly/StopStillbirth as an easy way to learn more about stillbirth prevention legislation in the 118th Congress. 

About Healthy Birth Day, Inc.

Healthy Birth Day, Inc. is a 501(c)(3) nonprofit organization dedicated to the prevention of stillbirth through programming, advocacy, and research. They are the primary stakeholders of the Maternal and Child Health Stillbirth Prevention Act (H.R. 4581/S. 2231) and a proud endorser of the SHINE for Autumn Act (H.R. 5012/S. 2657). Healthy Birth Day, Inc. is the creator of the Count the Kicks stillbirth prevention program, which is credited with lowering the stillbirth rate in Iowa by more than 30% in the first 10 years (2008-2018). The free Count the Kicks app is a powerful stillbirth prevention tool to help expectant parents be more in tune with their bodies and their babies. Learn more at HealthyBirthDay.org and CountTheKicks.org

Running for James: Chicago Mom Runs Marathon in Honor of Her Son

After her son James was born still, Kathleen turned to running to channel her grief into something positive

Kathleen McCoy is a Chicago-area stillbirth prevention advocate who is working in honor of her son James. Last year Kathleen and her husband Adam learned James’ heart had stopped beating when they went in for their scheduled C-section. After James was born still, Kathleen turned to running to channel some of her grief into something positive. She found that running helped, and decided to start training for her third marathon, which she completed in October in honor of James.   

She chose the Marine Corps Marathon in Washington, D.C. because it holds a special place in her heart. Her beloved son James is named after her father James, a U.S. Marine Veteran who is buried at Arlington National Cemetery, where the marathon ended.

Kathleen decided to raise funds for Healthy Birth Day, Inc. in conjunction with the marathon, and so far her fundraising efforts have contributed more than $14,000 to help us further our mission to save babies. 

Kathleen shares more about running the marathon in honor of James, and her hopes for the future of stillbirth prevention. 

What made you decide to run a marathon and ask friends and family to support you? 

Ever since James passed, I knew I wanted to do something where I felt like I was making a difference – where I could channel some of the anger and negativity into something positive. The marathon and fundraising gave me the space to do that! 

Fundraising helped me with my determination to complete the long runs and marathon, knowing I wasn’t just doing it for me but for a greater good. Fundraising for the marathon also allowed me to feel comfortable sharing my story on a deeper level, to raise awareness about the stillbirth crisis, to raise awareness about Count the Kicks, and to continue to have my son’s legacy live on. Ever since I sent out the fundraising email, multiple people have told me that they have told others about Healthy Birth Day, Inc. and Count the Kicks, which I am so grateful for!

Why did you choose to support Healthy Birth Day, Inc.

Healthy Birth Day, Inc. (HBD) has been instrumental in my healing. I have such gratitude for HBD. Being a part of the advocacy work has allowed me to have space to tell my son’s story – to have his legacy continue on. The advocacy trip to Washington, D.C., helped me personally feel like I was contributing to a greater good – and that something good could come from something so painful. 

After the advocacy trip, I knew HBD is who I wanted to fundraise for because HBD IS making a difference for people like me. HBD is talking about stillbirths. HBD is advocating for families like me. And the people at HBD care and want to support people like me.  

I find the passion that the team at HBD has inspiring and incredibly moving. I believe the work that HBD does saves lives and will prevent future families from experiencing the heartbreak my family has – that is so powerful to me personally!

How has running helped in your grief process? 

Being physically active has always been something important to my mental health, but after I lost James, running became that much more important – it was my escape. Running has been a safe space for me to process and reflect on everything in a safe space. 

Some days, especially in the beginning, when I was feeling a lot of negative thoughts, I would go for a run.  During the run, if I felt myself becoming fixated on negative thinking, I would take off and run faster! I would come home exhausted, but with a lighter mind and body.

Running has helped me to feel stronger both inside and out.  Running has helped to ground me. 

What do you hope happens with stillbirth prevention in this country? 

I hope that people continue to talk about stillbirths and continue to elevate this crisis so that fewer families experience what mine did. My hope is that providers start talking with patients more about fetal movement monitoring and incorporating more preventive measures into prenatal care so that less families experience this heartbreak. Also, I hope that by talking about stillbirths more, families who have experienced a stillbirth or who do in the future, can feel less alone. 

What is the total amount donated to Healthy Birth Day, Inc.

My friends and family donated a total of $7,000 and Microsoft (thanks to my sister) matched it dollar for dollar, bringing the total to $14,000.


Kathleen and her husband Adam Wilson shared their story with WGN Chicago. Learn more about their advocacy efforts in honor of their son James.

Stillbirth Prevention Act Passed the Senate by Unanimous Consent

We are thrilled to let you know the Maternal and Child Health Stillbirth Prevention Act has passed in the United States Senate by unanimous consent. Senate File 2231 passed the Senate via hotline Saturday, Sept. 30, 2023. A huge THANK YOU to Senator Jeff Merkley (D-Oregon) and Senator Bill Cassidy (R-Louisiana) for leading this bill in the Senate and helping to ensure this bipartisan stillbirth prevention legislation moves onto the House of Representatives for consideration. 

We would also like to thank all of the cosponsors of the bill in the Senate, including: 

  • Sen. Angus S. King, Jr. [I-Maine]
  • Sen. James E. Risch [R-Idaho]
  • Sen. Tammy Duckworth [D-Illinois]
  • Sen. Chuck Grassley [R-Iowa]
  • Sen. Mark Kelly [D-Arizona]
  • Sen. Thomas Tillis [R-North Carolina]
  • Sen. Elizabeth Warren  [D-Massachusetts]
  • Sen. Steve Daines [R-Montana]
  • Sen. Sherrod Brown [D-Ohio]
  • Sen. Rick Scott [R-Florida]
  • Sen. Chris Van Hollen [D-Maryland]
  • Sen. Marco Rubio [R-Florida]
  • Sen. Kirsten E. Gillibrand [D-New York]
  • Sen. Cory A. Booker [D-New Jersey]
  • Sen. Sheldon Whitehouse [D-RI] 
  • Sen. Debbie Stabenow [D-Michigan]  
  • Sen. Kyrsten Sinema [I-Arizona]  
  • Sen. J.D. Vance [R-Ohio] 
  • Sen. Amy Klobuchar [D-Minnesota]

This tremendous step would not have been possible without the courageous advocacy of the 50 stillbirth prevention advocates from 21 states who traveled to Washington, D.C. with us for National Stillbirth Prevention Day in September, and the 25 advocates who joined us in May. Collectively, this group of advocates attended 160+ meetings to discuss stillbirth prevention legislation with members of Congress and their staff. With their help and voices of thousands of other advocates like you, the stillbirth crisis is finally getting the attention it deserves!

From our Founders, Ambassadors, fellow stillbirth prevention organizations, and the entire team at Healthy Birth Day, Inc., we would like to thank each and every person who has taken action to advocate for stillbirth prevention legislation in the 118th Congress. This tremendous progress would not be possible without YOU. 


What Comes Next?

The Maternal and Child Health Stillbirth Prevention Act is still under consideration in the House of Representatives. The companion legislation to the Senate bill is H.R.4581, and it was introduced in the House by Rep. Ashley Hinson (R-Iowa) and Rep. Alma Adams (D-North Carolina) on July 12, 2023. The bill currently has 27 cosponsors in the House of Representatives.


Has your family been personally impacted by stillbirth? 

We have created a petition to help share your story with members of Congress. This petition will help legislators better understand why their support for both the Stillbirth Health Improvement and Education (SHINE) for Autumn Act (H.R. 5012/S. 2647) and the Maternal and Child Health Stillbirth Prevention Act (H.R. 4581/S. 2231) is crucial. 

Please take a few minutes to complete the petition and share why stillbirth prevention matters to you! 


Resources for Stillbirth Prevention Advocates: 


Thank you for helping us reach this milestone in the Senate and for your continued support to ensure we can push BOTH pieces of stillbirth prevention legislation through the finish line in Congress! Together we are creating systemic change for families in the U.S.

How to Communicate with Your Provider

You Are Your Baby’s Best Advocate: How to Speak Up to Your Provider

A Black pregnant woman talking to her doctor at an appointment.
Using the Count the Kicks campaign and app can help you communicate effectively with your provider during pregnancy.

It was a Saturday morning when I noticed our son’s movements had changed. My husband and I were getting ready to leave to purchase a more family-friendly car. I drank orange juice. I drank ice water. I laid on my side. I Googled. After feeling his strong kicks for weeks, I dreamed he would be a soccer star, but suddenly his movements had become slow and weak. 

Instead of calling my provider, I cried silently, brushed my feelings away as “just my anxiety,” and went shopping for a new car. 

By Monday evening at 11:07 p.m., our son, Richard, was born. He had suffered a fetal maternal hemorrhage (when fetal blood cells pass into the mother’s bloodstream). The NICU team whisked him away, but it was too late. With my husband by his side, he died just an hour later. 

For the last six years, I have replayed that final weekend in my mind. What should I have done differently? Would it have made a difference if I had called my doctor? What would my life look like now if I had spoken up? 

When I became pregnant again, I vowed to no longer be silent. I could not save my son, but I could fight to have a safe delivery for my daughter. I recognized that, as her mother, I was her only voice. 

Here is how I communicated effectively with my provider that made me feel comfortable and confident during pregnancy after loss. 

1- I Knew the Plan

My doctors were caught off guard when Richard died, so I wanted to make sure that a plan was in place for my next pregnancy. My husband and I had a preconception consultation with my Maternal Fetal Medicine (MFM) specialist to discuss my next pregnancy. He explained his role, how he would communicate with my OB, what kinds of monitoring that would take place, when the monitoring would occur and at what frequency, the potential complications, and the potential plans depending on how the pregnancy progressed. Before we even became pregnant again, I felt comfortable because I knew that everyone was prepared. 

2- I Knew What I Needed and Asked for It

I knew that I would be anxious for the entire pregnancy — from the positive test to entering the OR for delivery. When I became pregnant again, I made these concerns clear to my provider. I wanted to be more vocal in my care this time.

With Richard, I worried too much about being an annoying patient or one that was bothering the doctors. With my daughter, I knew that I was her staunchest advocate, so I needed to speak up for both her and myself. 

When I wanted clarification on test results, I called the office. When I questioned a new symptom, I called the office. When I worried about my daughter’s movement, I called the office. I did not hesitate, and I was persistent. 

3- I Wrote Down Questions and Kept Notes

Since I was seeing multiple doctors, I knew that I needed to keep a good record of my appointments and new information. In between appointments, I kept a running list on my phone of every question I thought of. If I didn’t do this, I would completely forget by the time I saw my provider. 

At each appointment, I kept brief notes of new information. Although my doctors promised to communicate with one another, there were times when information was either miscommunicated or not sent at all. These were the times that I was thankful for my notes. I was able to ensure that everyone was on the same page. 

4- I Was Not Rushed at My Appointments

Doctors are incredibly busy, and before losing Richard, I would allow my appointment to be rushed. I never wanted to inconvenience anyone. However, with my daughter, I ensured that every question I had was answered and every concern I had was addressed. I knew how valuable this time with my provider was, and I wanted to feel comfortable before leaving the office. 

5- I Used the Count the Kicks App

Unfortunately, I did not know about Count the Kicks with Richard. My MFM told me about the campaign and taught me how to use it to correctly track my daughter’s movement.

Since I was a high-risk pregnancy, I began counting kicks using the app at 26 weeks. I watched the graph of her movement develop each week. If her movement changed at all, I immediately went to the hospital for monitoring and called my doctor. Count the Kicks gave me a sense of confidence as I navigated pregnancy after loss. I could speak up for myself and use the app’s graph as evidence to support my claims.

You Know Your Body Best

Finally, the best piece of advice that I could give to anyone navigating pregnancy or pregnancy after loss is that you know your body best. You have the closest relationship with your baby, and if you have a concern, you should speak up! Using the Count the Kicks campaign and app can help you communicate effectively with your provider. 

Editor’s Note: Research shows that fetal movement is best monitored without interventions like juice, candy, or drinking ice water.
Jackie Mancinelli, New Jersey Count the Kicks Ambassador

Author Bio: Jackie Mancinelli is a high school English and ESL teacher in New Jersey. She is the mother to two girls, ages 2 and 4, and a son, Richard, who passed away in 2016. She is the founder of Start Healing Together, an organization dedicated to supporting educators experiencing pregnancy loss and infertility. She is also a New Jersey Ambassador for Count the Kicks

Ambassadors

Courageous Advocates

Meet the powerful change makers turning their grief into fuel, shame into hope, and energy into action.

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A Black pregnant woman sits on a couch with her hands on her belly
A Black pregnant woman sits on a couch with her hands on her belly
Ambassadors

Courageous Advocates

Meet the powerful change makers turning their grief into fuel, shame into hope, and energy into action.

Advocates for Change
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Stillbirth Prevention

Debunking Myths About Baby's Movement in Pregnancy

Ambassador Amanda Duffy shares her personal experience with loss to debunk myths about baby's movement in pregnancy and share why kick counting is so important.

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MythBusters: Kick Counting in Pregnancy

Debunking Myths About Baby’s Movement in Pregnancy

A pregnant woman rests her hands on her belly

In college, one of my favorite tv shows to watch was “MythBusters.”  I have always craved facts and have been generally curious about how things work. After watching an episode, I cataloged topics and facts into my brain. Never knowing when I’d need to access the information about random topics such as whether a snowman would melt faster with clothes on or off, but surely I would at some point in my life and I’d be prepared! 

When I was pregnant with my first child the unsolicited advice was free flowing. At the time, I welcomed it. Thinking about becoming a parent was hard for me to wrap my head around. I had never done this before and when people who had parented gave me tips, I mentally cataloged them and used the tips readily as I proceeded through pregnancy and into early parenthood as a first time mom, much like I had done with those facts I had learned on MythBusters.

I took that advice from seasoned parents and medical professionals and held it close, knowing each of them knew more than me on the topics of growing and raising a child. I was a novice. It wasn’t until my second pregnancy that I learned I had been using myths to help keep my baby safe inside of me and the outcome was tragic. 

This is when the “MythBusters” I had so eagerly used as a procrastination method in college became my reality. It wasn’t until my daughter was stillborn at term did I learn the cold hard truth of the importance of kick counting in the third trimester. I learned that oftentimes the first and sometimes only indicator that a baby is in distress is a change in their movement patterns. 

Around 37 weeks, I noticed my daughter’s movements changing, becoming fewer and far between. I had been following the myth that babies slow down as they get ready to deliver. After the fact I learned this was false.

Babies don’t run out of room at the end of pregnancy. The types of movements may change (more jabs, fewer rolls), but babies should move up to and even during labor. If an expectant parent is monitoring their baby’s movements at the same time each day, it should take about the same amount of time to feel 10 movements.

Before 37 weeks my daughter was always really active, so I didn’t track movements, nor did I know how to. I didn’t think there was a need to track her movements because she was VERY active. I later learned that this was false.

Even active babies can experience distress, sometimes quickly and without other warning signs. Tracking your baby’s movement every day takes the guesswork out of knowing if a normally active baby has slowed down. Count the Kicks gives you real data to show your healthcare provider if you have a concern, thus lowering your anxiety about their movement patterns. 

Although I was carrying extra amniotic fluid and had something called “polyhydramnios,” I was never considered high-risk, because of this I believed that I didn’t need to pay attention to her movements. I later learned that this was false.

ALL expectant parents should be educated on Count the Kicks and get to know what’s normal for their baby. Knowledge is power and knowledge can prevent preventable stillbirths in their tracks. 

When I noticed my daughter’s movements change, I inquired about counting kicks and how to go about tracking.  I was told “my baby should get 10 kicks in 2 hours.” I later learned that was false.

Every baby is different, and the recommendation to expect 10 kicks in 2 hours is outdated. Current research indicates expectant people should work to understand the normal amount of time it takes their baby to get to 10 movements each day. 

The afternoon that my daughter was (still)born, I noticed that I hadn’t felt her movements in some time. Before calling the hospital, I did what I had been educated to do- I ate something sugary, drank a cold glass of water and laid down for 30 minutes. It wasn’t until AFTER I did those tricks and she still wasn’t moving did we call the doctor, leave a message, wait for a call back, and travel to the hospital only to find out that our daughter didn’t have a heartbeat and had traces of brain activity.  I was rushed into an emergency C-section to later find out that her heartbeat never returned and had likely stopped minutes before arriving at the hospital. 

I later learned that research has moved away from the idea that sugary drinks and the like are a good way to get a baby to move. Kick counts are best monitored WITHOUT interventions like juice, candy, and drinking ice water. If the baby isn’t moving like normal, parents should speak up to their provider right away. 

I spent 60 minutes trying to get my daughter to move before arriving at the hospital. Had I just gone straight to Labor & Delivery, she may be here today. If you notice a change in movements, time is of the essence. Head straight to the hospital to get monitored. You will never regret it. 

Lastly, another common myth is the use of a fetal doppler to monitor your baby’s well-being. A change of the baby’s heartbeat is one of the last things that occurs when a baby is in distress. A change in a baby’s movement may indicate potential problems before actual changes in the heart rate are detected. Expectant parents should only use a Doppler device under the guidance of a healthcare provider.

Don’t follow the myths I, and thousands of other parents whose baby(ies) are stillborn each year have. Consider this the “MythBuster” episode on the importance of accurately monitoring your baby’s movements in-utero.

Research it more at Count the Kicks. If you or your partner is pregnant and in the third trimester, download the free app and start tracking today. 

It’s never too early to advocate for your baby. 

About the Author

Amanda Duffy, a Count the Kicks Ambassador in Minnesota.

Amanda Duffy is a Count the Kicks Ambassador in Minnesota. She lives in the Minneapolis/St.Paul area with her husband Chris and three living children: Rogen, Rhett and Maeda. She advocates for kick counting education in honor of her second-born, Reese, who was stillborn in 2014 in the 39th week of pregnancy. 

Maternal and Child Health Stillbirth Prevention Act of 2022

The U.S. Capitol Building

Maternal and Child Health Stillbirth Prevention Act of 2022 Introduced in Congress

Healthy Birth Day, Inc. Proud to be Primary Stakeholder of Stillbirth Prevention Legislation

Des Moines, Iowa- March 9, 2022: Today Congresswoman Alma Adams (D-North Carolina), Congresswoman Ashley Hinson (R-Iowa), Senator Jeff Merkley (D-Oregon) and Senator Bill Cassidy (R-Louisiana) introduced the bipartisan Maternal and Child Health Stillbirth Prevention Act of 2022 into Congress for consideration. The House and Senate companion legislation would add stillbirth and stillbirth prevention to Title V of the Social Security Act — something that has been lacking since the introduction of Title V back in 1935. Every year, 47,000 expectant parents will lose their baby to stillbirth, according to the CDC. 

Healthy Birth Day, Inc. the nonprofit organization that created the Count the Kicks stillbirth prevention campaign, helped initiate the legislation after discovering the omission of stillbirth from the most important piece of maternal health legislation in our country. The annual number of stillbirths far exceeds the number of deaths among children aged 0-14 years from preterm birth, SIDS, accidents, drownings, guns, fire, and flu combined. Racial disparities persist, with 1 out of every 96 Black pregnancies ending in stillbirth. Hispanic and Indigenous women are also at greater risk of losing their babies. 

The legislation recognizes that stillbirth (defined as the loss of a baby at 20 weeks or greater during pregnancy), and the disparity in those impacted by stillbirth, requires further research, support, and prevention programming. It also calls for evidence-based programs and activities and outcome research to reduce the incidence of stillbirth including tracking and awareness of fetal movements, improvement of birth timing for pregnant people with risk factors, initiatives that encourage safe sleeping positions for pregnant people, screening and surveillance for fetal growth restriction, efforts to achieve smoking cessation amongst pregnant people, community-based programs that provide home visits or other types of support, and any other research or evidence-based programming to prevent stillbirths.

“This legislation is for the hundreds of thousands of expectant parents in this country who have lost a baby to stillbirth. It is a strong, bipartisan effort to acknowledge the silent crisis of stillbirth in this country and that we must do more to prevent preventable stillbirths through awareness and funding. We have solutions to save babies NOW. We are deeply grateful to Congresswomen Adams and Hinson and Senators Cassidy and Merkley for championing this issue,” said Emily Price, Executive Director of Healthy Birth Day, Inc.

Healthy Birth Day, Inc. encourages families and maternal health professionals who have been impacted by stillbirth to share their personal stories at StillbirthStories.com and on a variety of Stillbirth Stories social media platforms such as Twitter, Facebook and Instagram. The goal is to elevate the issue of stillbirth and to put a face to tragic birth outcomes that have long been ignored.

We encourage everyone who supports this legislation to learn more about the bill and reach out to your member of Congress to let them know you support it by visiting bit.ly/StillbirthPreventionAct.

The following organizations have endorsed the bill: American College of Obstetricians and Gynecologists (ACOG), Association of Maternal & Child Health Programs (AMCHP), Black Mamas Matter Alliance, Every Mother Counts, Healthy Birth Day, Inc., The 2 Degrees Foundation, March of Dimes, Maternal Mental Health Leadership Alliance, Measure the Placenta, Mom Congress, Moms Rising Together, PUSH for Empowered Pregnancy, Reproductive and Placental Research Unit-Yale School of Medicine, Return to Zero: HOPE, 1st Breath, 2020 Mom, and Star Legacy Foundation.

About Healthy Birth Day, Inc.

Healthy Birth Day, Inc. is the 501(c)(3) nonprofit organization that created the Count the Kicks public health campaign. The organization and prevention campaign were founded by five Greater Des Moines women who all lost daughters to stillbirth or infant death in the early 2000s. The free Count the Kicks app is a powerful stillbirth prevention tool to help expectant parents be more in tune with their bodies and their babies. The free Count the Kicks app has been downloaded more than 180,000 times in all 50 states and more than 140 countries. In Iowa, where Count the Kicks began, the state’s stillbirth rate dropped by nearly 32% in the first 10 years of the campaign (2008-2018) and in the first five years the African American rate decreased nearly 39%; all while the rest of the country remained relatively stagnant. Learn more at CountTheKicks.org. We also invite you to learn more about our advocacy work at HealthyBirthDay.org.

Nneka Hall

Nneka Hall is an Ambassador in Massachusetts.
Nneka Hall is a Count the Kicks Ambassador in Massachusetts.

Nneka Hall

Nneka Hall is the mother of four (two Sunshines, ages 21 and 16, an Angel baby who would be 11, and a Rainbow who is 7). In 2014 she founded the Quietly United in Loss Together (QUILT) Campaign, which is a Pregnancy And Infant Loss Awareness campaign designed to raise awareness of all types of loss from conception through a child’s first two years of life, teach healthy fertility through womb health education, provide support to families who suffer these losses and provide support for PAIL organizations as needed.

As the mother of a stillborn baby girl turned Maternal Health advocate, it is Nneka’s goal to turn kick counting into a standard of care. Becoming a Count the Kicks ambassador made perfect sense.

  • June 2016 US of Women’s Summit as a Nominated Change Maker
  • January 2019 featured in The This Is My Brave Short Documentary
  • March 2019 Advocate of the Year Award from The Boston Public Health Commission’s Community Action Network
  • July 2019 Star Legacy’s Advocate of the Year 
  • September 2019 appointed to the Ellen Story Postpartum Depression Commission
  • December 2019 Union Capital Boston’s Community Advocate of the Year 
  • February 2020 Congresswoman Ayanna Pressley’s guest at the State of the Union and recipient of the Brinklow Humanitarian Microgrant
  • December 2020 founded Mother IS Supreme Inc.
  • January 2021 appointed to the Racial Inequities in Maternal Health Commission
  • September 2021 joined the board of Postpartum Support International of MA. 

Advocates for Change

Learn more about the courageous advocates who are helping us raise awareness and push for systemic change.

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Advocates for Change

Learn more about the courageous advocates who are helping us raise awareness and push for systemic change.

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